Influence Insiders – Wednesday, April 7, 2009 – Cialdini Influence Discussion

We have a real treat in store this Wednesday, April 7 at noon EDT.  

Brian Ahearn will be on Influence Insiders as a guest talking about how to ethically influence behavior. 

Brian, CMCT, is a Senior Sales Consultant at State Auto Insurance Companies, specializing in sales and customer service training, with an emphasis on applying influence and persuasion in everyday situations. He is one of only two dozen individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion.  He is also a cum laude graduate of Miami University, and writes the blog Influence PEOPLE where he shows us how the Cialdini principles of influence can be applied in our personal and business lives.

Influence – Science and Practice – The Influence Bible

For those unfamiliar with Dr. Cialdini’s work his book Influence is the result of years of study into the reasons that people comply with requests in business and other settings and has sold over 2 million copies.  The book has been translated into twenty-six languages, consistently ranks among the top selling books on Amazon.com, been listed on the New York Times Business Best Seller List, is on Fortune Magazine list of "75 Smartest Business Books", and to quote Guy Kawasaki of Apple fame and author of many books, including the bestsellers "The Art of The Start" and "Rules for Revolutionaries"...

"There are some books that are “must reads” for entrepreneurs; some for marketers; some for salespeople; and some for programmers. And then there are a handful that everyone should read. IMHO, one such book is Influence--Science and Practice by Dr. Robert Cialdini , a psychology professor at Arizona State University."

I know from doing quick show prep with Brian he will have plenty of real-life examples of how the main principles of influence can be applied to subtly and effectively influence people. 

How You Can Be a Part of The Show…

You can listen in online from your computer or call in via the phone at: +1 (646) 381-4430

If you call in you can participate in the discussion by simply pressing “1” on your phone and you will go into queue and will be put on live as soon as an opening becomes available.

I’ll also have a twitter back-channel open on twitter looking for the hashtag #influenceinsiders if you want to post a question or comment.

This should prove to be a lively and interesting conversation so block the time, grab a sandwich and log in (or call at +1-646-381-4430)

All of us at Influence Insiders look forward to the discussion and your contribution.  

 

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