2009 is rapidly coming to a close. Many of you are planning 2010 budgets, working on new ideas and proposing new marketing and sales programs to drive business after getting hit pretty hard by the economy.
Here's something you should do. If not for me - for yourself.
An online friend of mine - Paul Beaumont is working on a Masters Degree in Sales Management at Portsmouth University in the UK. He has chosen to study Herzberg’s 2-Factor Theory on motivation.
The information in Herzberg's initial study was featured in the HBR under the title ‘One More Time – How do You Motivate Employees’. This article is the most requested article from HBR - requested 1.2 million times - so you know it's what people care about.
This research is important because the initial samples Herzberg studied were administrators, accountants and on one occasion ‘welders’.
But was never applied to Salespeople who are frequently targeted by incentive and reward programs.
You have the opportunity to receive the results from this study - for FREE.
What could participating in the study provide you?
You could find out...
- If fiscal reward systems motivate. (a point Herzberg was trying to press)
- Areas where greater leadership and management intervention is required
- What’s working/what’s not working, in terms of your Sales Management strategy
- What really motivates people
- What de-motivates people
- A model indicating the relative importance of all factors
- Major successes, opportunities or short-falls within selling organizations
- Best practices from other companies
- What changes can/cannot be implemented to increase/decrease positive motivational change within their salesforce.
In other words - you can get many thousands of dollars worth of research on your sales organization for FREE!
C'mon - jump in! As a practitioner of incentive design I want to know - but the results are only as good as the input - and the more input the better. And Paul needs some more input.
Here's how to play ....To register an interest, simply join the group “Sales Motivation Research” and complete the sponsor application form.
Jump over to Paul's profile on Linkedin for more info. Follow the links to the online survey and VIOLA - you're part of the solution! The survey only takes 20 minutes and will provide you with data that could just change the way you interact and lead your sales team.
There is only a couple of weeks before the survey closes - be part of something great and click the links above to read about how participating could help you design the best sales force motivation program ever!
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