March 04, 2007

Rant Alert

I don't win awards - I earn them based on my performance.  People win lotteries based on chance.  People win in Vegas based on chance.  When a program is conducted to influence behavior I earn awards.  I put forth the effort and therefore earned the benefit.

When I spin the wheel in Vegas and win something it's a prize not an award.

Prizes and games of chance can be used to drive awareness and participation but they should not be used as the baseline for a performance program and substituting the words prize/award and win/earn devalue the effort and the outcome in any program.  Use the right words. 

Remember...

Win_vs_earn

See another rant on the words we use in the industry.

Mar 4, 2007 7:54:00 AM | Incentive 101

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