For years and years (since about 1930) the performance improvement industry/incentive industry has provided program design, communication/collateral, ongoing management and rewards for clients - predominately billing the client for the rewards earned in the program. On the surface this seems like a good thing. The client only pays when someone earns and award - validating the program effectiveness.
But it is changing. Programs are no longer about "rewards" but about measurement, data, information, connections, results for the business (not the individual.) Chris Anderson of "The Long Tail" fame had a post on his blog about something he dubbed "The Anderson Switch" whereby...
...things that are paid will become free and vice versa. So music, books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.
He mentions Nicholas Negroponte's "switch" where everything wired becomes wireless and vice versa. Not unlike the geomagnetic reversal of the North and South poles of our planet.
This
made me think...what will be free and what will be paid in the future
of the performance industry (free meaning not profit-generating for the
provider?)
Here's my list for the future (click image to enlarge):
Thoughts?
Recent Comments