Just finished "Made to Stick... Why Some Ideas Survive and Others Die." A great way to get a good taste of what is in the book can be found here on John Moore's blog "Brand Autopsy."
I read a lot of books and typically I find three to five things that I can take and apply in my day-to-day working world. For each of those ideas I put little sticky notes on the pages (no pun) to make it easy to revisit the concepts.
Made to Stick was different...

Will this image stick with you? Get the book.
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