Not because someone I respect and follow has posted a new idea.
Not because someone I respect and follow has issued a pithy sound-bite that really got me thinking.
Not because @BARACKOBAMA just DM’d me and asked for my advice on how to influence the Senate/House or even influence Ms. POTUS (which I could do BTW.)
My heart beats a bit faster because someone I have followed and respected as a sane voice of social media lied to me and deceived me.
And it’s happening to many of you as well.
Some of you know it but don’t care.
Many of you however are blind to it, and in fact have been pulled into its undertow and now follow blindly along with the hypocrisy.
It’s those that know it but don’t care that have me roiling.
It’s About Conversation not Followers
To those of you who I thought “got it” – you definitely got it and are all full of it. Crap that is. Not smarts.
All you social media “gurus”, who signed up for the influence project and bill yourself as a voice of expertise in the social media sphere are as bad as the snake oil salesmen of the early 1900’s.
How can someone preach conversation, community, connections and then fall for what is a scam at best and downright duplicitous behavior at worst. (If you get a link to someone in the project the site immediate get’s you to register – or tries to intimate that is how you can “see” who’s influential)?
How could you?
And you get others to pimp you out in twitter? Have you no shame?
To what end would you, Mr./Ms. social media guru use this new-found “influence?” To pump up yourself, your blog, your practice? I’m betting yes.
So this isn't really about conversation, community or connections is it?
It’s really about commerce.
It’s about making a buck and getting your name on some list that hopefully drives some revenue – (probably in the 30 silver shekel range I’m guessing.)
So – you tell your clients – “it’s not about followers – it’s about conversation” – yet you can’t wait to follow Fast Company into the eight or ninth circle of hell and get your name listed as an influencer?
You’re kidding me right?
I’m registered on the site. I did it “by accident.” Truly I did. A friend on twitter shot out a link and I followed it. I thought I had to register to see what the site was about and viola – I’m now a member of the great unwashed. Sorry – but I’m not putting my link the post. Check out the intro page (no mention of how to review the project without registering is there?)
I wish I could take it back.
Unfollow Follow Up
So here’s what I’m doing with it. I’m going to go Full-Metal Fast Company Unfollow (maybe using #FMFCU as the hashtag as I go through it.)
One the list is out – I’m going to find it, compare it to the list of folks I follow and if someone is on the list and they are a “guru/expert/agency - shoot, bang they are unfollowed immediately.
My logic is this… I wouldn’t associate with a known hypocrite in my real world life so I’m not doing it in my virtual one.
I do feel sorry for some of my friends out there that got sucked into it by accident. For you – I may make allowances – either directly letting you know or bending my rules. Heck – everyone needs a second chance. That’s what relationships are about – both real and virtual.
Bringing It Back Home
So… how does this relate to incentives and rewards?
Simple – any sales person who talks about driving behaviors, increasing engagement and helping drive business results – but will only help you if you include merchandise, travel or gift cards reside in the same hell as the SM experts on the Fast Company Project.
Don’t be fooled by sales people who talk about engaging your participants and then recommend a merchandise laden program. Don’t fall for the hypocrisy of selling “engagement” and “behavior change” – they are selling awards.
At least buy from someone who tells you the truth. If a sales person comes in and says “I help you fulfill awards in a well-designed incentive program quickly, cost-effectively and ethically” – buy from them. They are the real deal and someone you should hang with.
If they tell you it’s about community, conversation and connection – and they sign up for the Fast Company Influence Project – they’re hypocrites – oh wait – that’s all you social media folks.
Sorry – got ya mixed up there. Oh well – 6 of one – half dozen of the other.