I’m not 24 anymore. Why doesn’t my brain know this when it is getting so much contrary feedback from my body? I’m tired. My feet are tired. My back is tired. But my brain races on.
Love them or hate them – trade shows and conferences are great places for finding things you’re not looking for. While many people go to these types of things with a specific agenda – people to talk to, products and services to research – partnerships to reinforce – partnerships to establish.
But to me the real value isn’t in the planned – it’s in the unplanned. I try to walk these events with a blank mind (something some would say isn’t all that difficult for me to pull off.) That mindset allows me to gather information and allow serendipitous connections to occur. In addition, when you’re not looking for something in particular you’re more open to having conversations that allow for discovery.
Some of the things I want to be sure to highlight from the show…
I’m not in the habit of pimping specific products or companies but this one I can promote and still sleep soundly each night. Helping Hands is an aggregation of companies that employ disabled or disadvantage individuals to produce products – and then offers those products to companies to include in their incentive catalogs. Here’s a link to their information. From their website:
"Helping Hand Rewards serves as a conduit and a catalyst between social purpose businesses that produce merchandise and incentive companies.
With its zero-based profit structure, Helping Hand Rewards provides marketing, business development and distribution expertise to socially-focused organizations who are interested in expanding their business into the incentive reward and recognition market."
If you are offer your participants a program that allows them to earn points or credits redeemable through an incentive merchandise catalog – PLEASE – PLEASE check out Helping Hands and find a way to connect your program redemption platform to Helping Hands. In talking with their CEO he was clear that they can work with any incentive company and connect their redemption platform to your system. It is a great way to help and a great way to easily be more socially responsible. Make the call…
Full transparency – no clue if they are good, bad or ugly. I know they have a great idea and I wanted to not really promote their company but the idea.
According to a description from Keith Williams (Ex. VP of Stark Service Solutions) – they provide a software solution that interrupts a possible chain of failure in the hospitality industry. Here’s the overview…
- Guest checks into hotel.
- Guest has been waiting forever to check in and is not in a bad mood.
- Checkin manager sees their pain, hits button on check-in screen, alerts entire staff that Mr. John Smith had a bad experience.
- Entire staff now can exceed expectations in every subsequent touch point during that guest’s stay.
- Mr. Smith now has 10 experiences that exceed his expectations and only one that was negative.
- Hotel turned a negative into a positive.
What this says to me is that this software has the ability to empower each employee to actively impact the success or failure of the enterprise. Isn’t that the holy grail of employee engagement? Find a way to connect their specific behavior to success? This software allows that by bringing the issue front and center – to everyone.
Imagine the housekeeping staff that now know that room 2110 needs special attention, that room service knows that room 322 needs some extra sumptin, sumptin. Imagine how well that guest will feel about your brand because your employees are now connected to the mission.
In my mind this isn’t just a hotel issue but think hospitals, think restaurants, think any service provider where there are multiple touch points over time – this would be a huge benefit.
Again –never used this company but did think it is a great concept and something to consider.
Blogtalkradio – Influence Insider
In addition we did the monthly blogtalkradio show “Influence Insider” from the show floor. We talked about the show, Helping Hands Rewards, Social Media AND we had the man himself – Pete Erikson – the head honcho over the whole show call in and give us his point of view.
BTW – I left the phone on after the show… it’s really over at about 45 minutes… then you get the conversation with the group after the show – not really was supposed to be on the air but hey – technical difficulties and my lack of understanding on how to use my own phone. Luckily I didn’t say anything I would be embarrassed by.
Listen to the show here.
I2I and Starr Tincup Hook Up
We announced our connection with Starr Tincup to provide branding and marketing differentiation for incentive companies. Peep the press release here.
Hastag Archive #moti
And finally – here’s the twitter backchannel for the entire show from the #moti hashtag…
Now... Time to relax and recuperate.