I’ve been doing this blog for almost 6 years (that’s about 154 in internet years.) My goal has always been to help companies design the best influence program using incentives, recognition and rewards.
It’s been a slog. Too many programs are still badly designed and too many clients still aren’t getting the value they should in their incentive programs. So... to further the cause, on April 19th at Noon EDT I’ll be hitting the internet airwaves providing color commentary for a webinar on designing effective incentive programs. It's part of the Workforce Management Benefits 2011 Virtual Conference.
Well, not exactly. I’m providing a bit of an intro section – maybe 20 minutes or so – on the elements of good incentive program design for Virgin HealthMiles. I’ve not used them for a client, nor am I implicitly recommending them but they asked for some support – and I’ll do just about anything to get what I think is truthful and accurate information on incentive program design out to those that need it. I’ve checked out their offering and it’s solid so I feel comfortable being part of their efforts.
Still Doing It Wrong
It is still surprising to me in this day and age of “the google” that so many incentive programs are designed poorly. I have some theories (some involve conspiracies – maybe Coast to Coast AM with George Noory will call?) Hopefully, after this webinar there will be a few more folks with the proper knowledge of program design out there helping me with the cause.
So Paul, what does the webinar cover?
Thought you’d never ask. There are two parts. First, I’ll walk through what designing a good (great?) incentive program takes. The second part with be a walkthrough of how the Virgin HealthMiles platform takes advantage of the elements I described. The cool thing is that I put together my section without input or editing from Virgin HealthMiles – and their section pretty much conforms to what I know should be done– so I like that. We call that alignment folks.
Without giving too much away, I will be discussing...
- Why many programs are poorly designed
- What incentive planners need to think about before designing a program (and what to watch for when your “incentive expert” supplier makes a recommendation
- Some examples of bad vs. good incentive goals
- A pretty good summary – call it an elevator pitch – that you should print out and put on your wall to provide guidance the next time someone asks for an incentive design.
I’m looking forward to the discussion and I’m hoping a lot of you sign up and listen in and provide feedback.
I’ll probably put the slides up on slideshare once I’m done so you’ll be able to download my section. I’ll let you know when that happens.
Please tune in – it might save you some time and money at some point. And that’s a good thing, no?