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George Guajardo

I think you make a very powerful point, when you say that we have a fiduciary responsibility to investors. Yo are right that psychology is seldom yield accurate predictions of an individual's behavior, but we can add to shareholder value in predicting how a certain proportion of the total workforce will behave.

I have seen how this leads to monetary value, but too many others haven't. I hope that blog posts like these will help raise awareness of the value we can add to organizations that really want to be more effective.

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