Loyalty 360 - Premier Issue of Loyalty Management

You may remember a post I did a while back on The Loyalty Expo - a conference and learning experience put on by Loyalty 360.  I mentioned in my post that Loyalty 360 was different in that they looked at loyalty through a wider lens that most - not purely focused on customers/consumers, but understood that loyalty is a 360 degree issue and needs to include all the audiences that contribute to a company's brand experience. 

They had a very successful conference in Florida last year, are actively promoting their new conference (May 31 - June 2, 2009), and have now issued their premier issue of Loyalty Management - and - to toot our own horn - we some columns in the issue.

Our article is on the need to link your initiatives - to create a "symbiotic" structure so that your employee efforts feed your consumer efforts and your channel efforts feed both the consumer and employee efforts.  In other words - no program or initiative exists in a vacuum and those companies that work hard to link their efforts will be more successful than those companies that continue to treat the different audiences separately, with little regard for the subtle linkages that exist between them.  A little teaser:

"The loyalty strategy is less a chain than a network, with interactions between all audiences.  Loyalty strategies must take advantage of the fact that employees not only deal with consumers but with the channel partners and vice versa.  In addition, loyalty programs targeted to consumers must take into account that for the majority of businesses, consumers probably interact more with the distribution channel than the sponsoring company themselves."

Click here to read our contribution...

But more important - click here and see how Loyalty 360 might just be the place to find answers to your loyalty questions.