Who would have thought there was money to made in video games? According to this World Cyber Games article top videogamers in Korea can earn six-figure salaries and have the status of sport stars. The participants even have two 24-hour cable television networks devoted to gaming the way ESPN is devoted to sports.
When looking at award options that get someone's attention should we be taking a harder look at video games, accessories and even the ability to buy "cheat codes" as possible redemption vehicles?
How will standard communications methods engage this hyper-stimulated group in the future? The old once-a-month mailer and a couple of emails during the program ain't gonna cut it.